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Mammography Saves Lives™ Campaign Helps Clear Confusion
on When and How Often Women Should Receive Mammograms

Date: 20th September 2010

The Society of Breast Imaging in partnership with the American College of Radiology and the American Society of Breast Disease has launched the Mammography Saves Lives campaign. A series of public service announcements for television and radio stations has been produced and will be aired across the country. The announcements feature breast cancer survivors, diagnosed in their 40s with the aid of mammography, who urge women to begin getting annual mammograms beginning at age 40.

The campaign highlights the following messages:

• Mammography has helped reduce the breast cancer death rate by nearly 1/3 since 1990
• Mammography can detect cancer early when it is most treatable and can be treated less invasively
• ¾ of women diagnosed have no family history of breast cancer or other factors that put them at high risk for developing the disease (so screening only high risk women misses majority of cancers)

The public service announcements direct women to www.MammographySavesLives.org where they can:

• Sign up to receive an annual reminder email to receive a mammogram
• Find scientific information regarding why they need to start mammography
  at age 40
• Hear from leading breast cancer experts why annual mammograms save lives
• Share their story of breast cancer survival and
• Find an ACR accredited mammography facility near them

Courtesy of :
Society of Breast Imaging
1891 Preston White Drive
Reston, Virginia 20191
Tel: (703) 715-4390
Web: www.sbi-online.org